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Add Multi-Channel Data Warehousing to Your Toolkit
In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management,...
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Your Data Automation Dreams Can Come True
Heather Wimmer,Senior ConsultantI’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building...
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Building a Mobile Attribution Framework Doesn’t have to be Scary
Mobile analytics can be tricky and after years of working with clients on their mobile framework, I've seen major advancements in the mobile analytics field. A solid, mobile attribution framework will...
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5 Rules to Choosing an Enterprise Analytics Vendor
With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the...
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Publisher-Listener API: The Superiority of Signals
Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However,...
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Free Your Mind: The True Value of CRM
I’ve said it over and over again, “the sole purpose of collecting data is to take action on it and you need to take those actions as close to real-time as possible.” While we’d all agree with that...
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How Insurance Companies Can Benefit From Multiple Data Sources
An open data framework for an insurance company, more so than many other industries, relies on the integration of multiple data sources. Unification of online activity, phone transactions, and sundry...
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Data Automation
DATA AUTOMATIONBring data together in a more strategic, powerful way.Our proprietary approach to data automation will help you integrate multiple data sources for the purposes of visualization,...
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